Startups and Wrestling Part II

Last year around this time I wrote about startups and wrestling.  You can see that post here.   I am not going to revisit the company building analogies as the prior post covers them well.

Instead, the analogy of winning a national championship and an exit event are on my mind.  The NCAA Division I wrestling championships were just held in St. Louis on March 15, 16 and 17th.  Although not able to attend in person this year, I did watch a lot of the action on TV and ESPN3.  My kids (10 and 6) also love to watch wrestling for some reason so they got their large doses as well.  Anyway, the NCAA championship tournament is both a team competition and an individual competition.   There are 10 weight classes (from 125 pounds up to heavy weight, which is basically big guys in the 240 to 270 pound range).  Last year, Cornell had one individual champion (Kyle Dake at 149 pounds) and came in second to Penn State in the overall team standings.  

Winning a team championship or multiple individual championships in the same year makes winning the startup success game look……well…..almost easy.   This year, Cornell scored more points in the team standings than ever before in the history of Cornell wrestling.  And Cornell only got 4th place in the team competition.   The competition is just intense (like startups).  No one was disappointed, but in retrospect you have better odds of getting a company to a successful exit than winning a team championship!!  The competition is astounding and the necessity for an overall team effort from the entire team is critical.  Sounds familiar.  Penn State won the team title again this year because just about all their wrestlers went deep in the tournament and got points for the team.  All oars pulling hard.  Really an incredible feat for Penn State.  They dominated all around.  The same way the best of the best can dominate in the startup world and eventually mature into a powerhouse public company (think Apple or Google).

Cornell had 3 individual champions (Steve Bosak at 184 pounds, Cam Simaz at 197 pounds and Kyle Dake at 157 pounds).  Steve Bosak beat a Penn State wrestler to whom he previously lost 3 times.   Cam was ranked number 1 going in and proved why!  And Kyle, who was also ranked number 1, is the first wrestler in NCAA history to win championships in 3 different weight classes (freshman year at 141, sophomore year at 149 and junior year at 157; next year should be BIG for him too).   So, Cornell had 3 individual champions.  So did Penn State.  The second and third place teams only had 1 each.  Having multiple individual champions is like getting to an IPO or big acquisition exit!

The road to the NCAA wrestling tournament is grueling.  The fall individual season, followed by the winter team dual meets, followed by spring regionals and then nationals.  Constantly getting whacked around, constantly training hours and hours a day, and constantly enduring ups and downs.  Sounds like a startup.  Sounds like being an entrepreneur.  Truly grueling at times, but the rewards can be unbelievable!

If you are in the mood for some inspiration, check out these videos of interviews with the Cornell champions, coaches and teammates.

CONGRATS to Cornell wrestling!!  Awesome job getting your IPO.

The Roller Coaster

I am guessing that you all have heard the analogy of startups and roller coasters.  Old news  – boring.

This morning I was reading Fred Wilson’s post and came across a depiction much better than a roller coaster.  Fred did not invent this depiction.  Apparently Paul Graham did.  Regardless, they call it “the process”.   Here it is: The Process

This graphic truly resonates with me.  In particular I like the LONG span between “TechCrunch of Initiation” and “The Promised Land”.  Many of the companies get great publicity early on (conference PR, news stories, “top startup in XYZ category”, etc.).  And while I have no issue with the great publicity, I don’t get too excited by it.  I sometimes have to temper my reactions to good press to tone down my sarcastic instincts.  The press is not worth too much unless the company gets to product sales and ultimately nicely profitable product sales…..unless of course we are talking about the lucky case where a company is sold as a pure technology play (not too common).

The Process is a great depiction of the roller coaster, only much better stated and direct.  Enjoying the ride can be a challenge some days!

Choosing Co-Founders

I get asked probably once a week about how to find and choose co-founders.  I wish the answers were easy.  Actually the “find” part is not that hard.  The “choose” part is very hard in my view.

On the “find” side, I think that many co-founders find each other by accident or through happenstance.  Meet-ups are great forums for this.  At Cornell, we encourage our business school students to walk across the street to the engineering quad and hang out (and visa versa).  A little networking goes a long way.

On the “choose” side, I am luckily able to take the easy route and refer you to a post that I just read (sent to me by Nasir Ali, who is one of the heads of StartFast, an accelerator holding its first class of teams this summer in Syracuse – exciting!).  Here is that post.  Good stuff, and now that it is part of IthacaVC I will have a ready answer when next asked the question!

Don’t Lose Alone

In the Spring Term (i.e., now), I teach a course at Johnson called Startup Learning Series.  “Hosting” would be a more appropriate term because the course consists of 10 lectures, all by guests.  No required reading, no problem sets.  Come to class and get 1 credit.  If you miss more than 2 classes you don’t get the credit.

Anyway, last night my guest was Nick Lantuh, the founder of NetWitness.  NetWitness is spooky software that plays Big Brother.  I will leave it at that because what the company actually does is irrelevant to this post.

Nick’s lecture was awesome.  My 90 students were literally enthralled.  One wrote me right after class and the email only said “That presentation was sick”.   I confirmed that sick meant awesome.

Nick talked about company building.  He talked about exits.  He talked about product.  He talked about the customer.  But mostly he talked about sales.  Nick hit some fundamental points:

1.  If your sales guys are not making the most money in the company (because of commissions), then you should change your comp structure.   Note that NetWitness was exploding in revenue and profits prior to its sale to EMC so commission incentives were very meaningful.

2.  Don’t be an ass.  Nick could not stress this enough.  Don’t be an ass to customers (i.e., don’t take advantage), don’t be an ass to employees, and listen to everyone, ESPECIALLY the customer.

3.  Don’t lose alone.  If a sales guy lost a sale alone, meaning that he did not huddle with the team to save the deal, he would usually be kicked out the door.  Sales is a company wide effort – use the company.

4.  But, the sales guys owns the account.  Do not touch a customer without getting clearance from the sales manager (NOT the VP of Sales, but the actual account manager).

5.  All that matters is products and sales.   Have the best product and focus on selling.  Nick’s strategic plans go out 3 months…..purely sales focused.  I know that many of you will take issue with this one, but it certainly has worked for Nick (6 companies, 6 exits).

6.  Build a culture so that employees will die for you.  Incentives…..whatever you can afford.  One time he bought an employee a Harley for a big thank you (again, easier to do when your company is swimming in cash and your VC backed board says “hell, yes”.)

There were a boatload of other great soundbites too.  Sales, Sales and Sales.

 

VC and Marking Investments to Market

It is the time of year when VC firms do year end valuations for their portfolio company holdings.  While not as bad as water boarding, this exercise always makes my stomach turn.  Luckily, I am not in charge of the internal finance function at our fund.

Most of my stomach turning results from the fact that this exercise is purely about unrealized return values of purely non-liquid assets (unless of course there is an active secondary market for the stock – this applies to a few handfuls of VC backed companies).  FAS 157 and other accounting rules require such a valuations be done, but what is the real value of doing them?  Yes, large institutional investors use the unrealized values and need them for reporting purposes.  I get that and understand it.  But unrealized values are sometimes rather illusory in that they are based on what are called “Level 3” inputs that by definition are often not exact and even non-quantitative.

Some VC firms use the art of Level 3 inputs to mark up their valuations, which has a tendency to make limited partners happy.  I think this practice is not prudent.

My easy solution for VC firms would be to mark up or down the valuation of investments based only on new independently led outside rounds of financing.  An inside round could only result in a mark down (if the new inside round was a down round), but not any mark ups (if the new inside round was an up round).  This rule would keep the process simple and very conservative, which I think is sound.

It is easy to tell your LPs that the valuations are conservative…..