What the heck does that mean?

I have been a VC since August 2004.  And I have always gotten a kick out of short company descriptions that I read in VC daily reports (like Term Sheet and Pro Rata).  While I understand most of the descriptions, there are always some curve balls.  Honestly, sometimes I read them and just say to myself “what the heck does that mean?”  I am assuming part is just my lack of understanding/knowledge/expertise.  And I am also assuming part is not related to my deficiencies.

Here are some examples of some recent descriptions for you to enjoy (my simple-minded remarks in parens):

Data-centric wiki of tech information (huh?)

Log analytics firm (like wood logs?)

Kubernetes observability platform (no clue!)

Dentists studio operator (do dentists have studios?)

API infrastructure company (do APIs have infrastructure?  I guess yes!)

Low-code platform for custom engagement (is there high-code?)

 

By the way, most of the descriptions I read do make sense….for the most part!  Just trying for some humor here in the crazy Covid times.  Have a great week!