Art of the Start

I was supposed to have a guest lecturer in my class talking about the new crowd funding act (which is not yet legal), but he was coming from NYC and Sandy messed up the travel plans.  BTW, in Ithaca, Sandy was basically a drizzly rain.  No damage up here.

So, I covered crowd funding (thanks to Doug Gorman for giving me a good deck to teach from) and then showed one of my favorite Guy Kawasaki videos – he classic Art of the Start.  It is 40 minutes of purely good advice for startups.  I had not seen it in a while.  It is so spot on!  And the best part is that it pre-dates all the current lean startup/business model canvas teachings and completely complements them.  I really encourage you to find the time and watch the video, particularly if you are starting a company and hope to raise capital from outside investors.  And Guy is really funny too.

Enjoy.

Startup Questions

Charlie O’Donnell posted a great set of startup questions yesterday – I just read them this morning.   Things that founders need to discuss with each other RIGHT AT THE BEGINNING:

  • What’s your equity split of this business and why?  Are we comfortable with the thinking behind that?
  • What is the scope of our business?  What is outside the scope of what we want it to do?
  • Are we allowed to do anything outside of the business?
  • What is the expected time commitment?
  • What are my roles going to be and how might that change over time in 3 months, 6 months?  Am I likely to be part of this company 3 years from now and in what capacity?
  • What happens if I get hit by a bus tomorrow?  In 6 months?  In two years?
  • How do we make decisions?  Can you outvote me?
  • Can you fire me?  Can I fire you?
  • If we fire one or the other, what do I leave with?
  • Can I speak on behalf of the company to the press?  To partners?  To investors?
  • How much money to we want to raise…now, in 6 months, 2 years, over the life of the company?
  • Would I sell this for $5mm?  $10mm?  Am I waiting for the billion dollar exit?  Are you?
  • How in love with this product am I?  Are their directions this could go that I’m not on board for?
  • What values in our employees to we want?
  • What do we value in our company culture?
  • What do you think I am best at?  What do you think I need support for?  How will you help me succeed?  How will I help you succeed?
  • How much equity are we allocating for future employees?  What do we think the first 5 hires will be?  10 hires?  20?
  • What are our personal cash needs in the short term?
  • Where do we want the business to be located?
  • What do we need from investors?   Besides money?
  • What’s your timeline before you need to see some traction on the fundraising or revenue side before you think this isn’t working?

Some of these are tough questions, but they will cut down on founder fights.  And founder fights are the leading cause of startup death.

Startup Company Valuations

I hosted a guest lecturer today named Doug Rowan at Johnson (for those of you not in the Cornell ecosystem, “Johnson” is how the marketing department likes us to refer to Cornell’s business school).  Doug is an older guy with lots of startup experience both as entrepreneur and investor.  He currently mentors a lot of companies at the “tiny” stage.

Doug’s lecture was on startup company valuations.  Here was his key takeaway:  the best way to look at valuations of seed or Series A companies is to consider the amount being raised and the fact that the investors will want to own between 20% – 35% of your company after they invest (assuming a priced equity round).  Period, the end.  Yeah, it is that simple.

So, you want to raise $500,000, well guess what, your pre-money valuation will be between $930,000 and $2mm.   You want to raise $1mm, then your pre-money valuation will be between $1.857mm and $4mm.  You want to raise $5mm (big first round), well just do the math.

[desired %] = (Amt to be raised)/(X+Amt to be raised)

Just put in the “desired %” and “Amt to be raised” and solve for X.  That is your pre-money (well at least one end of the range).   Doug’s view point is often right.

Q3 2012 VC Fundraising Data and Conclusions

I have an unable to post anything original for the past 2 weeks….and this week is not going to break the streak.  But I did come across a super post today by Michael Greeley at Flybridge who reported on the just announced Q3 2012 VC fundraising data released by the National Venture Capital Association (NVCA) and Thomson Reuters.  I trust the NVCA data the most though there are a number of other sources.

Anyway, Michael’s piece is full of conclusions and facts and worth re-posting.  Here it is as a link and in full text:

“The National Venture Capital Association (NVCA) and Thomson Reuters released today the 3Q12 VC fundraising data, which is a report I eagerly await as it is a barometer of the health of the VC industry. And while 53 funds were raised – the largest number since 3Q11 – only $5.0BN was raised which continues the quarterly trend downwards since mid-2011; there was $6BN raised in 2Q12. Year-to-date VC’s have raised $16.2BN which suggests that for the full year VC’s will raise between $21-$23BN – not too shabby given the Great Recession and the generally uninspiring returns for the past decade across the industry. In all of 2011 VC’s raised $18.6BN. But it is what is beneath the headlines that I always find fascinating…

– No doubt the industry is shrinking (which over time will be very healthy for those firms that remain active) – year-to-date there was a 13% decline in the number of funds raised when compared to the same period in 2011

– But over that same year-to-date period the amount of capital in 2012 was up 31% when compared to the first nine months of 2011 – which included arguably the worst two quarters in recent memory (2Q11 and 3Q11) for VC fundraising

– Interestingly, of the 53 funds raised, only 16 were new funds (more on that later)

– If one considers NEA a Silicon Valley firm (I know they are headquartered in Baltimore but they have a very large and successful west coast practice), the top five funds raised are in San Francisco and represented 55% of the capital raised

– Nine of the top ten funds are in California; #10 (Pharos Capital) calls Dallas and Nashville home

– The average size of fund raised in 3Q12 was $94M, although the median was $160M

– This is more troubling – the average size of new first-time fund raised was $9M while the median was $2.5M (that is not a typo). In fact 19 of the 53 funds raised this past quarter were less than $5M in size

– The largest new first-time fund raised was by Forerunner Ventures ($42M) which ranked #22 of the 53 funds raised

– The largest fund raised in 3Q12 was the $950M growth fund raised by Sequoia Capital – the rich get richer!

So what is there to make of all this? While I expected more rapid contraction of the industry, the amount of consolidation at the top of the pyramid is dramatic. Arguably this implies a more challenging time for entrepreneurs as there continues to be fewer robust VC franchises available to them, and those that are active, will tend to be centered around San Francisco. On a more hopeful note though, VC returns have meaningfully improved in recent times so perhaps we may start to see over the next few quarters a greater fundraising pace across more firms – a trend well worth monitoring.

Michael Greeley is a managing director with Flybridge Capital Partners. Opinions expressed here are entirely his own; to view this post please visit his blog.