When to Inform Your Board

Hypo:  you are CEO at a venture backed company and you receive a term sheet from a potential investor that has unacceptable terms.  Do you share the term sheet with your board or do you try to negotiate it first and then disclose?  Not always an easy decision.

This is just one hypo out of many that address the same question, namely, when, as CEO, should you share a given piece of information with your board of directors (and let’s assume your company is venture backed and you have VCs and independent directors on your board)?

Let’s set the basics on two issues.  First, board members owe fiduciary duties to shareholders (and critically to common shareholders).  In order to exercise those duties (in particular the duty of care and duty of loyalty), board members must be fully informed.  For example, if the company is moving down a path with one party (for example, a strategic partnership) and then another alternative presents itself (a competing strategic option), the board will need to understand both alternatives in order to properly make decisions.

Second, the board is the ultimate decision maker at company on strategic issues and non “day to day” issues.  The board hires and fires the CEO.  The board hires and fires other officers (think VPs) after recommendations from the CEO.  The board approves financing and sale terms.  The board approves approves “important” agreements with third parties.  The board approves overall strategy and spending to execute.   The board approves “significant” deviations from budget.  These are just some examples.

But, what is “important” and what is “significant”?  In other words, what should the CEO necessarily present to the board members?  Unfortunately there is no bright line test, and answer falls into the same category as the infamous US Supreme Court text about pornography – “you know it when you see it”.  That is not always helpful to a CEO because different directors have different senses of sight.  And different CEOs will have different views of appropriate level of board member engagement.  Some will engage often on most issues and some will inform later on most issues.  And some will be in between.

If I were a CEO of a venture backed company, here is a disclosure test that I would try:  if i were a board member (and not CEO) would I like to know the given information from the CEO?   Just put yourself in the non-CEO board members’ shoes.  Keep in mind that disclosure can be painful for the CEO because disclosure will lead to questions and answering questions can be a time sink.  Yet this can be curtailed by qualifying the disclosure.  For example “here is a competing term sheet with some unacceptable terms as follows [X, Y and Z].  I am going to try to negotiate and see where it gets us.  It would be more productive to discuss after that happens, but if you have any input in the meantime, feel free to give it”.  Here the CEO has basically told the directors to stand down, but has also fully informed them.  To me that is a win-win.  This is important as I have seen situations where directors have wet noodled a CEO for not disclosing early enough.  The disclosure essentially protects the CEO from criticism and allows the directors to do their job.

So, not surprisingly as I am a board member for many companies, I think that disclosing early and often is safer and the more prudent course.  People will differ for sure on this point, but over communication to your board is rarely a bad idea.

This topic is complex, and I bet there will be more disclosure on it.

The Weekly Update

I have something to admit – yes, we do ask the CEOs with whom we have the pleasure of working to do a weekly written board update (email typical) after we invest.  I just got one on email to review this evening.   In fact, I often am happy to forgo a monthly board meeting (and instead do every other month) if the weekly update shows up regularly.  Some CEOs completely embrace this task and say something like “I do this anyway” (which is music to a VC’s ears).  Others do not at first and this can be difficult.  I should add that before we invest, we bring up the “update”.  There is nothing surprising about the ask post investment.

So, why do we like the updates (with “we” being me and my partners and other board members in particular):

1.  Shows discipline.  The update does show that the CEO has his/her act together and can concisely communicate to the board.  I have never come across a board member that does not appreciate receiving regular updates.  Conciseness if the key. The update should be a fast process, perhaps 30-45 minutes.

2.  Shows execution ability and areas of concern.  When asked what should be in the update, I often suggest just give your “top 3” and “bottom 3” of the week.  Top 3 high points of the week and top 3 concerns.  The updates are typically 1 page or 1-2 pages.  Short and crisp, and it keeps the board fully engaged.  It allows the CEO to fully utilize the board better as well.

3.  Amazing communication tool.  The update can be used to communicate with the board obviously, but is also a great piece to circulate among the top management team.  It keeps focus.  It keeps accountability.  It keeps all eyes on the collective ball.  Keeps a healthy dialog among key constituents. I suggest erring on the side of over communication.

4.  Amazing fund raising tool.  Most of the CEOs I work with have used their updates as fund raising tools (sometimes with appropriate redactions).  It is simply a fantastic way to show a potential new investor the level of communication and hopefully progress.  It is an amazing way of dialogging with existing investors as well and helping assure that they will be there in the future for additional support.  Communication = comfort in investors’ minds and comfort = support.

5.  Minimizes surprises.  The update can be used as a great board management tool.  I love it when a CEO or founder says to me “Zach, that was addressed in the update from 2 weeks ago – read it again.”  Sure, I might have additional questions, but that is one of the very purposes of the update.  The update should surface key issues and keep surprises to a minimum.  If routinely done, it provides the CEO with an amazing board management tool.

6.  Enhances the quality of board meetings.  With routine updates, the actual board meeting can almost always focus on strategy (which is what a board meeting should focus on anyway).  The updates will keep the board in the loop on the tactical ups and downs – often no need to cover again at the board meeting.

I am fast approaching my self imposed 500 word limit (just tripped it actually).   There are others benefits as well and I honestly cannot think of any downside to the weekly update.  Should take 30 minutes and ultimately save hours of communication time.

Know the Mindset

This sounds obvious – make sure to know the mindset of your investors.  Typically, I think that most entrepreneurs raising VC think that the VC mindset is standard.  And it often is.  Invest at time X, grow company during time X+8 years, sell company (or less likely IPO) at some point along the way and create value for everyone.

Sometimes the investor mindset might have a shorter “sell” horizon.  If the company is already producing healthy revenues, the incoming new investor mindset might be “this company should be sold within 2 years – if not, it could get ugly”.  There are all sorts of variants on this theme.

In addition to the “entrepreneur to investor” relationship, the “investor to investor” mindset relationship is critical.  For example, if a co-investor (call it Fund Y) is a small fund and knows that it will not be able to keep up with it prorata investment share throughout the life of investment it would be critical for its co-investors to understand that going in.   It may explain why Fund Y tries to protect itself, via deal terms, from pay to play provisions that would kick in with respect to future financings.  Alternatively, if a company is trying to raise bridge financing and one of the existing investors (call it Fund Z) is pushing hard for downside protection that is well beyond normal, there may be justified/understandable reasons for Fund Z’s position.  Fund Z may not be a typical VC, but rather part of a larger organization whose underwriting criteria require the onerous terms in the given situation.  This could create a difficult negotiation, but at least the other investors and management team members involved, if they know the mindset of Fund Z, will not simply think that the folks at Fund Z are acting irrationally.  That is important.

Bottom line:  as an entrepreneur, make sure to understand the mindset of your investors.  Ask them.  And the same applies to co-investors in a multi-investor deal.  Misalignment of undisclosed mindsets can lead to truly uncomfortable outcomes and can seriously damage relationships.

VC = OB

I have been a VC for seven years, have learned a lot since the beginning and have had many ups and downs.  Partnering with numerous management teams is awesome, challenging, exhilarating, and sometimes mind numbing.  Partnering with numerous management teams is what VC is all about.  VC = organizational behavior.   The successful partnership is perhaps the most important element of building company value.   Short post.