Interview Questions, Part II

This week is the Entrepreneurship@Cornell Celebration (April 14th and 15th).  See http://entrepreneurship.cornell.edu/activities/celebration/2011 for more information.  I am one of the primary planners for this event so my blogging time this week is running on empty.

Remember that I asked for your favorite interview questions on the April 6th Interview Questions post.  A few responses came in to augment the list. Here they are (verbatim):

1.   What is the most humbling job you’ve had?

2.   What is in refrigerator right now?

3.   If you could be an fruit, what would you be and why? (seems silly but you actually get fantastically interesting answers and explanations)

4.   Sell me this (pointing to anything in the room – a pencil, light fixture, etc.) – shows how the person thinks on their feet, how well they understand what’s in front of them (much less the actual product/service), and how well they can communicate the benefits to others.

I like the commentary on #3 and #4.  I am still trying to figure out #2!

In class the other night at Cornell, I had a guest lecturer in talking about priority management.  Two additional questions came out of that lecture, namely:

1.   Can I see your current task list?  I love this question.  I keep a running task list on a legal pad (one pad lasts about a year), so I have a real affinity for task lists that get used constantly.  It says a lot about the person and obviously their organizational skill set and compulsive tendencies.

2.  Can I look inside your purse?  Of course this only works if the applicant has a purse, but an organized purse is a sign of some obvious traits that can be really beneficial in the work place.  I was warned that this “purse” question might cause some HR problems…..

Have a great week.

Creative Common Stock

I am a huge fan of simple cap tables.  A cap table is a written record (in Excel, for example) of who owns stock in your company.  It lists every owner out by amount owned, type of stock (common or preferred), and date purchased.  It also lists out option holders and warrant holders.  It should also provide a combined summary so that it is easy to see who owns what % of the company on a fully diluted and converted basis.

One rule of simple cap tables is to issue “normal” stock to founders (common stock only) and investors (typically preferred stock, but sometimes common stock to early friends and family).  Additionally, at the seed stage, investors and the company might want to issue the investors convertible debt to avoid the question of valuation.  For clarity, it is impossible to issue stock without putting a value on the company.  There are no exceptions to this rule.  With convertible debt, however, you can raise money via a debt instrument that later converts to equity typically at a discount to the next qualifying equity round price.  So, again, with convertible debt, you delay the valuation decision altogether until the next equity round is raised (and hopefully by then the company is more mature leading to better metrics for valuation).

Yesterday I spoke with a faculty member at Cornell about structuring an investment.  A real institutional investor wants to invest $XX,000 in his company.  I stress that the offer is from a real investor with a good reputation.  The company is at the pre-seed stage, and the outside investment would qualify the company for an additional grant from a government source (matching funds).  Seems like a win-win.  The investment is a small one and, to me, the investor is basically buying a ticket to watch the company and participate in future financings if desirable.

The investor suggested to the faculty member that the investment be convertible debt.  This suggestion was completely appropriate as doing a Series A round for only $XX,000 would gum up the company’s cap table (thereby violating the simple cap table rule).  When the company raises its first meaningful equity round (in terms of dollar amount), it will not want to have any existing preferred stock on its cap table.

The wrinkle is that, in this case, a convertible debt investment will not qualify for the government match because it is not equity.  So, we needed a solution.  The investor deserves to get preferred stock ultimately (remember, that was the goal of the convertible debt).  Understanding that convertible debt would not work for the company, the investor proposed a fair valuation for the investment (in other words, the investor proposed that the $XX,000 would purchase Y% of the company).  The only concern is how to issue common stock to the investor and still make it feel like an institutional investor.

After discussion, the faculty member and I concluded that issuing common stock with the contractual right (by written agreement) to convert the common stock to preferred stock in the next equity round would work.  I hope the investor agrees.  The conversion ratio would have to be worked out (it could be one for one or, more likley, will be based on simple formula comparing the share prices of each round), but it seems like a good solution.  Critically, it keeps the company’s cap table simple and positions the company well, from a cap table perspective, to eventually raise a “first” preferred stock round when it is ready.

I am curious to see how it works out.

Interview Questions

Coming up with good interview questions is an art, particularly when you are interviewing people for executive positions.  I have a list of questions that I like to augment from time to time.  Some questions are quirky, some are predictable, and some are a little weird.  Purposely weird.  My general theme is to test how the candidate will react in a startup environment and deal with/treat people (including board members) in that environment.  After all, leading a startup takes an organizational behavior skill set.  Here is a sampling (in no particular order):

  • If given the choice, do you sit in the exit row on an airplane?
  • Do you accept phone calls from “restricted” numbers?
  • Do you keep your own calendar?
  • How fast do you normally drive in a 65mph zone?
  • When is the last time you actually created a PowerPoint?
  • How many unread messages do you typically have in your inbox at 5pm?
  • What is the last book you read?
  • What blogs do you read?
  • Do you know what DealBook is?
  • What do you value more:  product launches or business development?

I realize that some of these questions are practically silly, but I honestly think that keeping your own calendar is a signal of possessing important startup survival instincts.   Likewise, driving the speed limit is a sign of caution; driving 20 miles over a sign of recklessness; and driving, say, 75mph is aggressive bliss.   I could give a similar ditty about each of these questions.

If you like, put your favorite questions in the comments and I will assemble a list and post it up.

Been a crazy week, complete with a 5.5 hour board meeting (that was actually awesome).  Often times, board meetings over 3 hours signal some unpleasant issues.  This week’s was a nice exception.

Enjoy the weekend.